I'm a professional with years of experience in design and
marketing. Web site design and development is trickier and
more tedious then meets the eye. You must have patience,
technical and artistic talent, as well as experience. Most
of my customers have attempted to build there site on their
own, get frustrated, and that is where I step in.
you gather your materials and forward them to me, an initial
web site can be posted within a couple of days. If you need
help preparing your information I can also help you with
that. I will hold your hand every step of the way and make
sure you are completely satisfied. I want you to brag about
your web site and refer me to your friends. Your web site
development process will be an entertaining and a fun (verses
frustrating) process for you.
are affordable, I'm quick and a pleasure to work with!
site design rate:
5 page site
Order or "Contact Us" form
Tags & Site Submission to major search engines
tag navigation/links (for long pages)
(sizing, etc.) and adding 10 photos (Photos are to be
supplied by customer. Photos can be .jpg, .gif or .tiff)
1 set of changes)
send text by e-mail or disc. Text can be within e-mail
or as Word attachment. Typing will be an additional charge.
/ FTP site
one set of modifications per page
(rent on the Internet / server)
1 year up front minimum = $99.00
$100.00 per web page
or charged per item -
files or pages to Acrobat / .pdf, attaching link and attaching
link to FREE Acrobat Reader.
per Acrobat page
Editing (sizing, adding shadows, improving image)
- Scanning Photos
$10.00 per image
(12 pt. per 8" x 11" page)
Quicktime files with links to FREE Reader
animated introduction page with music - 15 seconds
per 15 seconds
headers & animated .gifs
forms (up to 20 fields)
- Animated Banner Advertisements
photography sourcing + pricing
(site owner / client is responsible for purchase)
Bulk E-mail Advertisements / Forms
(2 pages + one set of modifications)
I don't accept credit cards - Checks and Cash please.
You can use PayPal.com also if you choose.
Payment is requested within 30 days of completion of the
can have a custom made, professional looking web site
$1000. + $70. Domain name(2 years) + $25(per month hosting)
web sites may cost less, but they use a template system
that is not friendly to customizing.)
If you want fancy programming like a custom search engine,
online calculator, an auction site, etc. I will need to
bring on a programmer at an additional cost.
The site owner is responsible for purchasing or supplying
their own images. Content of the site must be original
and not be taken from a copyrighted web site or document
without written permission from its owner.
purchase stock photography, follow this link.
to the top
To see what is available, log onto http://www.Verisign.com
and type in the URL (Uniform Resource Locator) /Domain name that
you are interested in. The site will tell you if your desired
name is available and suggest some alternatives if it is not.
The cost to lease a domain name is $70.00 for 2 years (Verisign.com).
There are companies that offer the lease for less, but make sure
that the domain name is registered under your name, not theirs.
Hosting is paying rent for your spot on the Internet or World
Wide Web (www.) You are also paying for some other technical services
(depending on your package).
to the top.
Your domain name is important, but people will find you on the
search engines with your "Meta tags" that appear in
the coding of your web page. They are invisible when you view
the site. We should also include as many of these keywords in
the body of your web site (that is viewable) in complete sentence
form. Once your site is complete, I will submit your site to the
search engines. Search engines also like to see links to other
websites on your site (it's friendly).
view your competition's meta tags log onto a search engine like
google.com and type in keywords that a prospective customer might
use to find your web site. Click on your competition's home page
and then click on "View" then "Source" from
your drop down menu. You will see the web site's HTML (Hypertext
Markup Language) code. Towards the top of the page will be the
submitted to search engines, sites are reviewed. Then they are
posted. Sometimes the review process takes months. There is also
no guarantee where, on the list, your site will be posted. It
is very competitive. It is also like being in the yellow pages;
you are listed, but why would someone pick you over another listing
unless they had a specific reason?
to the top.
- Driving Traffic to your site:
Search engine submission is a passive approach to driving traffic
to your web site (as stated above). If you want an aggressive
approach you must use marketing/advertising techniques. You can
use both traditional (off-line) or on-line advertising. The example
I use is; "Did you learn about Yahoo or Amazon from a search
engine?" The answer is "No." You found out about
them because they had an aggressive advertising campaign. They
invested in branding themselves using traditional advertising;
television, radio and print. Not that you need to use an expensive
approach, but you do need to invite consumers to you site in some
Marketing - Inexpensive Advertising:
Inexpensive ways to market your site include networking and handing
out business cards with your web site address printed on them.
Have your web site address on all your printed materials. Start
collecting e-mail addresses for all your customers and potential
customers and generate mailing lists. Advertise "specials"
and "promotions" via e-mail.
/ Strategic Relationships:
Share links to and from other (non-competitive) websites; "reciprocal
links". Share the traffic and get a percentage of the sales
that you generate for your colleague and visa versa. Search engines
favor websites with links to other websites,
Bulk E-mailing - Direct Marketing:
I suggest using an opt-in bulk e-mailing service. You can expect
a 1% click through rate on bulk e-mailing. The key to this type
of direct marketing is to have an emotional appealing advertisement
and for the customer to make an impulse purchase. Opt-in direct
mail is legal as long as long as the receiver can "Opt-out"
and be taken off your mailing list if they receiver requests this.
to the top.
If you do not have a merchant account (credit card processing),
will process credit cards at a minimal fee for you. Opening up
your own merchant account can be expensive if you are just getting
started, If you have a merchant account, ask if they have on-line
shopping cart software. If they do not, that will be an additional
charge depending what software service your merchant account is
compatible with. An alternative is just to have an on-line order
To receive your orders, you will need to ask your customers to
fill out a form (which goes to your e-mail address) or telephone
you. You can get a FREE e-mail address at a number of web sites
But, if you don't have Internet access you may want them to telephone
you. We tell them to call you on your site, but many people are
shy and like to e-mail.
Think of a web site as an extension of your "brick and mortar"
business and use it as a marketing tool. If you don't have a "brick
& mortar" business, you will now. You need to run your
web site business just as you would a traditional business: Excellent
customer service, competitive rates, marketing/advertising/public
relations, timely delivery, and working with a sense of urgency.
to prepare for your Web site design:
an outline of your business.
it into break-out (and sub break-out) pages: Home, About
Us, Portfolio, Products, Contact Info, etc.
your competition's sites to get ideas. Decide what works
and what doesn't. What you like and what you don't.
Web site addresses (URL's) that you'd like to model your
site like both graphically (color scheme, style, etc.)
materials that you would like on your site: photographs,
resumes, biographies, mission statement, philosophy, product
shots, etc. If possible, put materials into digital format
for e-mailing to me (or send me the materials and I can
scan photos, etc.).
shopping cart sites, have categories, a style number system
set up, and copy or selling points and prices for each
product. Also, shipping charges will need to be created.
Fret... We can always tweak the site as we go. Nothing
is written in stone. This is not print. The beauty of
the web is that you can always make changes and update
note: It always saves time if you are organized as possible
and know what you want from the start, but don't let it
become procrastination from starting the project.